Serious About Building a Better Aesthetics Business?
Tailored, strategic coaching for medically trained practitioners ready to run a more profitable, professional and sustainable aesthetics clinic—without losing sight of the life they built it for.
Take the Aesthetic Business Owner Quiz
A quiz that will allow you to see where your business is at.
You’ve built a successful clinical practice from the ground up.
But beyond the treatment room, the business demands more than it gives.
Staffing issues, compliance, finances, patchy systems -
And the endless list of things they didn’t teach you in medical school.
You’re good at what you do. That was never the problem.
Now, you want a business that runs better, feels calmer, and delivers the kind of life and freedom you went out on your own to create.
That’s what I help with.
What’s Holding You Back?
For most medically trained aesthetics practitioners, it’s not a lack of skill or ambition.
It’s the business side that creates friction.
You're busy - but the numbers still don't add up
You've got staff, but the team isn't functioning (or selling) as it should
Your systems are clunky (or non-existent), and everything takes longer than it should
You're not confident in your pricing or financial decisions
You're unsure how to scale - and whether you even want to
You're doing all the things, but you're unsure what's actually working
These are not personal failings. They’re common challenges faced by smart, capable professionals who were never taught how to run a business.
That’s where I come in.
Business strategy That Works Alongside Your Clinical Expertise
Hey I am Duncan the Aesthetic Coach.
You know how to deliver excellent clinical results.
I know how to build a business that supports, sustains and rewards that expertise.
When you bring the medical skill—and the drive—and I bring the strategic clarity, commercial insight, and structure, we create a business that performs at the level it should.
This is where my experience comes in.
With two decades of running high-performance businesses, I offer tried and tested strategic advice based on what your business actually needs—nothing generic, nothing performative.
I work alongside you to:
Identify the issues holding you back
Prioritise changes that make the biggest difference
Provide plug and play resources that save time and raise standards
Introduce trysted providers and experts from my professional network Offer structure, accountability and support to keep you moving forward
This is about running your clinic properly.
Not just to survive the next tax bill or inspection—but to grow something that gives you financial freedom, professional satisfaction, and the life you set out to build.
You bring the expertise and ambition.
I bring the clarity, tools and structure to help you make it work.
Ready to run your clinic with confidence ?
You don’t need another coach telling you to ‘show up more on socials’.
You need someone who understands how a business actually runs.
From CQC to staffing.
From pricing models to legal obligations.
From back-office systems to genuine profitability.
I help medically trained Aesthetic Practitioners like you turn a busy clinic into a well-run business that supports the life you want—not one that takes over it.
Take the Aesthetic Business Owner Quiz
This will allow you to benchmark your business.
Tailored Support for Aesthetic Clinics That Want to Work Better
This isn’t a template or a formula.
It’s a structured, personalised 1-1 coaching approach to helping you build a business that actually works—for your goals, your lifestyle, and your bottom line.
Support includes guidance in the following:
Full Business Analysis & Strategic Planning
Profitability, Pricing & Financial Forescasting
CQC & Compliance
HR Staffing & Team Structure
Systems & Process Improvements
Brand, Sales & Marketing Advice
If it impacts your clinic's performance, sustainability or growth - we address it.
What Happens When the Right Pieces Are in Place
Clients who work with The Aesthetics Coach typically experience:
Improved clarity and confidence around financial decisions
Higher profit margins, without working longer hours
Growth personally and professionally
Stronger systems that reduce admin time and human error
More cohesive teams with better performance and retention
Compliance and governance sorted—without the overwhelm
Greater alignment between their business and their life goals
Results vary because no two clinics are the same — but the impact is always positive and measurable.
How it Works
Book A Discovery Call
Book a 30 minute discovery call with me, to determine how I can help your achieve the business you really deserve
Book a Review
Book in a an in-depth review for your business. A compehensive top down review of your business so we can form a plan to drive growth and efficiency
Experience Positive Changes
Enter the mentorship programme, this we get you, depending on package and ongoing and reactive support to keep you accountable and achieve the results your deserve.
Testimonials
Read what clients have to say about me
“Working with Duncan the Aesthetics Coach, has been the best decision I’ve made for my clinic and myself. Together we rebranded, relocated, and opened a beautiful new clinic. I now have structure in my operations, clear financial processes, and strategies that doubled my turnover. Staffing challenges are solved, my goals are set, and I feel empowered and confident as a business owner. Aesthetics Coach is not just a coach, but a mentor and trusted confidant who has truly transformed both my business and my life.”
Sarah Murphy
Owner - Anti - Ageing Aesthetics
Working with Aesthetics Coach has been a turning point for me and Kaizen Medical. We rebranded the clinic and put the right systems and processes in place, which gave me the confidence to step out of just being an owner-operator and start running a proper business.
Aesthetics Coach helped me resolve HR challenges, bring structure into the team, and separate myself from the day-to-day so I could focus on leading and growing. The support, mentorship, and accountability have been exactly what I needed to make that shift. I now feel more in control, more confident, and proud of the business Kaizen Medical has become."
Lucy Phillips
Managing Director - Kaizen Medical
FAQs
Find answers to commonly asked questions about Aesthetic Coach and our services.
Is Aesthetic Coach for me ?
If you already have an aesthetics business and you’re ready to take it to the next level, then yes. We work with practitioners and clinic owners who want to grow sustainably, increase profits, and create more structure in their business.
How long does coaching last?
That depends on where you’re at. For some clients, it’s about pricing and profitability; for others, it’s marketing, client retention, or building a team. We’ll focus on the areas that will make the biggest impact on your growth.
Do I need a physical clinic ?
Not necessarily. Many of our clients operate from clinics, but mentoring is just as valuable if you’re mobile or renting a room. What matters is that you already have clients and you’re now ready to scale.
How do the sessions work ?
All sessions are held online, making it easy to fit around your schedule. We’ll meet regularly, set clear goals, and work through practical steps together so you can see progress in real time.
How soon will I see changes ?
Most clients notice positive shifts within the first couple of months—whether that’s more consistent enquiries, better structure, or simply feeling clearer and more in control of their business direction.
Why Work with Aesthetic Coach ?
Because I specialise in the aesthetics industry. I know the challenges you’re facing—compliance, competition, pricing, and growth—and I’ll help you avoid the mistakes that slow so many business owners down. My role is to give you clarity, strategy, and confidence so you can focus on doing what you do best.
Get the business you deserve.
Begin your journey towards a happier and more fulfilling business by taking the first step today.
