Tailored, strategic coaching for medically trained practitioners ready to run a more profitable, professional and sustainable aesthetics clinic—without losing sight of the life they built it for.
Staffing issues, compliance, finances, patchy systems -
And the endless list of things they didn’t teach you in medical school.
You’re good at what you do. That was never the problem.
Now, you want a business that runs better, feels calmer, and delivers the kind of life and freedom you went out on your own to create.
That’s what I help with.
You're busy - but the numbers still don't add up
You've got staff, but the team isn't functioning (or selling) as it should
Your systems are clunky (or non-existent), and everything takes longer than it should
You're not confident in your pricing or financial decisions
You're unsure how to scale - and whether you even want to
You're doing all the things, but you're unsure what's actually working
These are not personal failings. They’re common challenges faced by smart, capable professionals who were never taught how to run a business.
That’s where I come in.
You need someone who understands how a business actually runs.
From CQC to staffing.
From pricing models to legal obligations.
From back-office systems to genuine profitability.
I help medically trained Aesthetic Practitioners like you turn a busy clinic into a well-run business that supports the life you want—not one that takes over it.
This isn’t a template or a formula.
It’s a structured, personalised 1-1 coaching approach to helping you build a business that actually works—for your goals, your lifestyle, and your bottom line.
Support includes guidance in the following:
Full Business Analysis & Strategic Planning
Profitabiliy, Pricing & Financial Forecasting
CQC & Compliance
HR, Staffing & Team Structure
Systems & Process Improvements
Brand, Sales & Marketing Advice
If it impacts your clinic's performance, sustainability or growth - we address it.
Improved clarity and confidence around financial decisions
Higher profit margins, without working longer hours
Growth personally and professionally
Stronger systems that reduce admin time and human error
More cohesive teams with better performance and retention
Compliance and governance sorted—without the overwhelm
Greater alignment between their business and their life goals
Book a 30 minute discovery call with me, to determine how I can help your achieve the business you really deserve
Book in a an in-depth review for your business. A compehensive top down review of your business so we can form a plan to drive growth and efficiency
Enter the mentorship programme, this we get you 2 monthly meetings month and unlimited support to keep you accountable and achieve the results your deserve.
“Working with Duncan the Aesthetics Coach, has been the best decision I’ve made for my clinic and myself. Together we rebranded, relocated, and opened a beautiful new clinic. I now have structure in my operations, clear financial processes, and strategies that doubled my turnover. Staffing challenges are solved, my goals are set, and I feel empowered and confident as a business owner. Aesthetics Coach is not just a coach, but a mentor and trusted confidant who has truly transformed both my business and my life.”
Owner - Anti - Ageing Aesthetics
Working with Aesthetics Coach has been a turning point for me and Kaizen Medical. We rebranded the clinic and put the right systems and processes in place, which gave me the confidence to step out of just being an owner-operator and start running a proper business.
Aesthetics Coach helped me resolve HR challenges, bring structure into the team, and separate myself from the day-to-day so I could focus on leading and growing. The support, mentorship, and accountability have been exactly what I needed to make that shift. I now feel more in control, more confident, and proud of the business Kaizen Medical has become."
Managing Director - Kaizen Medical
Find answers to commonly asked questions about and our services.
If you already have an aesthetics business and you’re ready to take it to the next level, then yes. We work with practitioners and clinic owners who want to grow sustainably, increase profits, and create more structure in their business.
That depends on where you’re at. For some clients, it’s about pricing and profitability; for others, it’s marketing, client retention, or building a team. We’ll focus on the areas that will make the biggest impact on your growth.
Not necessarily. Many of our clients operate from clinics, but mentoring is just as valuable if you’re mobile or renting a room. What matters is that you already have clients and you’re now ready to scale.
All sessions are held online, making it easy to fit around your schedule. We’ll meet regularly, set clear goals, and work through practical steps together so you can see progress in real time.
Most clients notice positive shifts within the first couple of months—whether that’s more consistent enquiries, better structure, or simply feeling clearer and more in control of their business direction.
Because I specialise in the aesthetics industry. I know the challenges you’re facing—compliance, competition, pricing, and growth—and I’ll help you avoid the mistakes that slow so many business owners down. My role is to give you clarity, strategy, and confidence so you can focus on doing what you do best.
Begin your journey towards a happier and more fulfilling business by taking the first step today.
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